SPiN and HTH screenshots

Create your own space on the social web to communicate with both new and existing customers.

One of the key aspects of the internet, and something expected of a website these days, is better communication with your customers.

This 'social' web is your opportunity to reach out and create new relationships and improve existing ones and SpecializeIn provides you with social web tools for business and education professionals.

To get an overview of the tools SpecializeIn provide please take a look at our demo site

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Hello My Name Is Sticker with Your Brand written on it

Using SpecializeIn you can create your own custom space for people to ask questions and have them answered; a space where people can collaborate and exchange advice on specialist subject areas.

As one size does not fit all, who answers the questions is up to you; either one of your staff, an group of invited experts or other users of the site helping each other - creating a space where your own customers answer the questions.

Of course privacy is an issue sometimes so who can see and ask the questions is your choice. You can limit access to invited participants or openly share your knowledge. If you have a public site questions are asked and answered and Google* will index them so new customers looking for answers in your field will find you organically as part of their research rather than part of a hard sell that many will ignore.

Think of it as socially aware lead generation or a user powered help desk for your product. Of course it doesn't have to be commerce driven. Homework help, advice on the best kind of glue to use with model aeroplanes or pet snake care advice. If you’re a specialist in something we’re not covering ask for an invite to use specializein to set up your own site.

* Other search engines are available.

Looking for answers?

We currently have the following sites up and running using the SpecializeIn technology.

  • Tutorhub

    Tutorhub is the quickest and easiest way to get the tuition support you need and you are the first people to get to try it out. All the sessions are recorded so that you can look at them later and for peace of mind, all tutors are CRB checked.

  • businessfitness

    The Australian based consultancy is in the very early stages of a trial of SpecializeIn as a lead generation tool.